A few days ago, Microsoft burst the bomb and proclaimed the next billions-heavy acquisition with the acquisition of Activision Blizzard, after the company had already expanded his team through Animal last year.
In a recent business conference with Microsoft CEO Satya Nadella, Activision Blizzard CEO Bobby Kick, Microsoft EPP and CFO Amy Hood, and Microsoft Gaming CEO Phil Spencer, the latter shared his thoughts on the takeover.
Spencer is hardly surprising, enthusiastic about the acquisition and is looking forward to the renewed growth for the Microsoft family. Finally, Microsoft Gaming rises to the third-largest gaming company in the world as a result of the Deals behind Tencent and Sony. The Xbox boss reaffirms that the focus is not on short-term results in the acquisition:
We have seen the product roadmap of Activision Blizzard and are incredibly enthusiastic about what the teams created, and from the company’s pipeline in the coming years.
Similar to the acquisition of Animal, Spencer promises a good cooperation with positive effects for the existing player base as well as new target groups, not least due to cloud streaming offers for Activision Blizzards game catalog:
We have recently seen a strong performance of our existing Animal and Xbox Games Studios and are well positioned as administrators of great franchises of Activision Blizzard.
It does not stop there. This transaction extends our horizon and will further strengthen our approach to the consumer metaverse. This is because our vision of metaverse is based on overlapping global communities rooted in strong franchises.
This transaction adds Microsoft Gaming one of the most successful mobile publishers, and I personally look forward to learning about King’s innovative teams.
Leave a Reply